In the second season of the docuseries Small Business Revolution — Main Street, Deluxe marketing experts worked with Roland and Megan Hems, owners of Hems Truck and Auto, to launch a website that would help them reach more prospects. When people are looking online for auto repair, they’re typically conducting that search on a mobile device and trying to find nearby shops that perform specific services, like brake repair. To get found in those local searches, it’s important for an auto shop’s website to have content that matches up with the searcher’s need. For the Hems, this meant that they would have to add an additional services page to their website.
In this video, Deluxe SEO Manager Noah Turner explains how his team studied how people search for auto shops, and used the insights to optimize the content on the Hems Truck and Auto website.
Editor’s note: This article was originally published in November 2017 and has been revised for accuracy and relevance.